Twenty
Social meetup app for college students, ~$40M raised from Accel and Roc Nation
The Company
Twenty was a VC-backed social meetup app targeting college students, built around the idea of spontaneous, proximity-based plans with people already in your network. The platform raised roughly $40M from Accel, Maveron, Sound Ventures, and Roc Nation, with strategic partnerships with Live Nation and Endeavor. I was brought in as a mobile UX contractor to drive a full overhaul of the core experience, running user research and usability testing that directly shaped the product, and designing and shipping "Down for Something?": a low-friction instant meetup feature built around what we learned users actually needed.
The Work
Led a full mobile UX overhaul addressing core friction points: geofencing communication, onboarding, and the spontaneous meetup flow.
Designed and shipped "Down for Something?", a low-friction instant meetup feature built on the research finding that users needed to initiate spontaneous plans in seconds, not steps. Achieved over 50% weekly retention on college campuses.
Key Contributions
- Led full mobile UX overhaul informed by extensive user research and usability testing
- Designed and shipped "Down for Something?" achieving 50%+ weekly retention on campuses
- Overhauled communication language and UI to match college user mental models
