Looplist
AI-powered social shopping platform, concept through public launch
The Company
Looplist was a social-first, low-friction shopping platform powered by AI and machine learning: a personalized recommendation engine delivered through a highly visual, interactive mobile app. Users could find, share, collect, like, and purchase products, and discover things nearby. As Director of Product Design, I built the design function from scratch, working directly with the CEO and COO to establish product strategy, and leading design from concept through public launch across both native mobile and web.
The Work
As Director of Product Design, I worked alongside the CEO and COO to establish and lead product strategy, conceptualize, prototype, design, and oversee development of the native mobile app.
Built the design function from scratch, managed a team of three senior contract designers, presented directly to seed and angel investors, and drove cross-functional delivery from concept through public launch.
Key Contributions
- Founded and built the design function from scratch, managing three senior contract designers
- Designed a full consumer product combining AI recommendations, social wishlists, and location-based discovery
- Presented design vision and product strategy directly to investors
