Systems-thinking product designer for 20+ years.
Sony, PayPal, YouTube, Eli Lilly, and startups from seed to acquisition. Now focusing on agentic experiences, design engineering processes,and the future of product design as an industry.
About
I've spent the last two decades designing products at scale and building design functions from scratch, often as the first or only designer in the room.
My career started at the early edge of web development in the late '90s, working with the W3C and CSS Working Group, and has moved through mobile, product design, design leadership, and now AI-augmented workflows. I've led teams, hired teams, built design systems, and shipped products that got acquired.
Most recently I've been designing within FDA regulatory constraints at Eli Lilly, leading a corporate redesign for IAAPA, and building my own products: a developer stack monitoring app (hexwatch), an AI-powered music recommendation engine (Auric Engine), and open source tools. All designed in Figma and built through agentic programming, working out the workflow between a human designer directing AI-driven engineering.
Pharma, cybersecurity, fintech. FDA compliance, design systems at scale. Building independent products through agentic programming, exploring the workflow between human design direction and AI-driven engineering.
Design leadership. Figma adoption, design systems, principal roles. Growing teams, managing agencies, shipping at startups from seed through acquisition.
Mobile and product design at PayPal, YouTube, and agencies. Xcode, Android Studio, Sketch. Research labs, hardware-informed design.
The hard knox of webdev. HTML, CSS, DHTML, JavaScript, PHP. W3C and CSS Working Group. The foundation for everything since.
Selected Work
Client and company work spanning pharma, fintech, cybersecurity, consumer, and enterprise product design.
- 01 →
Eli Lilly
International pharmaceutical websites under FDA regulatory constraints
- 02 →
IAAPA
Corporate website redesign for the world's largest attractions trade association
- 03 →
Sony SoundConnect
Mobile firmware update experience for Sony audio products
- 04 →
Prelude
Autonomous red team and threat simulation platform, later backed by Sequoia
- 05 →
Commonstock
Social investing platform, $34M raised, acquired by Yahoo Finance
- 06 →
MainStreet
Built the design team and systems for a $500M-valued fintech startup
- 07 →
Photon Medical
Cross-platform healthcare communication suite for clinicians and patients
- 08 →
Topology
Custom eyewear using Apple TrueDepth camera, $18M raised
- 09 →
Twenty
Social meetup app for college students, ~$40M raised from Accel and Roc Nation
- 10 →
Looplist
AI-powered social shopping platform, concept through public launch
- 11 →
Octopus Creative
Product design studio with clients including Google, YouTube, PayPal, and Airbnb
- 12 →
PayPal
PayPal Here overhaul: 2-star to 4.5-star, 15M+ downloads
Previous experience available on LinkedIn in more detail:
- UX Design Lead | EF Education First | Oct 2011 - Oct 2012
- Interactive Designer | Dealer.com | Jul 2010 - Jul 2011
- Senior Interactive Designer & Front-End Developer | Propeller Media Works | Jan 2007 - Jul 2010
- Interactive Designer & Front-End Developer | Great Auk Wireless | 2004 - 2007
- Front-End Developer | Schneider Digital | 2003 - 2004
Design Lab
Explorations, one-offs, and standalone screens outside of project work.