Twenty

Context

Twenty raised roughly $40M from Accel, Maveron, Sound Ventures, and Roc Nation, with strategic partnerships with Live Nation and Endeavor, on the premise of spontaneous, proximity-based plans with people already in your network. The core mechanic was sound. The execution had real friction: confusing geofencing communication, an onboarding flow that lost people before they understood the point, and a meetup flow that added steps exactly where the product's whole premise depended on speed.

Contribution

Brought in as a mobile UX contractor to drive a full overhaul of the core experience, running user research and usability testing that directly shaped the product rather than validating decisions already made.

The research finding that mattered most: users needed to initiate spontaneous plans in seconds, not steps. That shaped the redesign of the geofencing communication, onboarding, and meetup flow, and led directly to designing and shipping "Down for Something?", a low-friction instant meetup feature built specifically around that finding. Overhauled the communication language and UI throughout to match how college users actually thought about plans, not how the original product described them.

Outcome

"Down for Something?" achieved over 50% weekly retention on college campuses, the clearest signal that the redesigned flow matched what users actually needed rather than what the product assumed they needed.

Work