IAAPA
Corporate website redesign for the world's largest attractions trade association
The Company
IAAPA is the world's largest international trade association for the attractions industry, representing more than 6,000 member organizations across 100+ countries. Founded in 1918, IAAPA serves amusement parks, theme parks, water parks, zoos, aquariums, family entertainment centers, and manufacturers worldwide, and operates the largest attractions industry trade show on earth. As sole UX/UI design lead, I drove a full corporate website redesign, restructured a large-scale legacy content library, and led a Drupal CMS migration while managing an external agency design partner end-to-end.
The Work
Sole UX/UI design lead on a full corporate website redesign. Solved longstanding navigation and information architecture failures that prevented members from finding events, resources, and membership content.
Managed an external agency design partner across briefs, reviews, and approvals. Restructured the full content library and led a Drupal CMS migration, building and implementing design templates directly in the CMS to ensure fidelity at the component level.
Key Contributions
- Sole design lead solving longstanding navigation and IA failures across 6,000+ member organizations
- Managed external agency partner end-to-end across briefs, reviews, and approvals
- Led Drupal CMS migration including building and implementing design templates directly in the CMS
