IAAPA Corporate Redesign, 2025

The International Association of Amusement Parks and Attractions represents over 6,000 amusement-industry members in more than 100 countries worldwide and operates several global attractions-industry trade shows. Over the years, their digital presence had become bloated and confusing, and their website was the first step in consolidating their User Experience, especially in regards to their membership portal, and users being able to find the information they need.